Build a self-serve agent, live
Oliver Hughes builds a live self-serve AI agent from scratch, explaining key architecture trade-offs and fast iteration you can apply with any tools.



What to expect, and why it’s worth your time.
Self-serve AI agents are no longer optional, but most teams are still stuck debating architecture instead of shipping.
In this session, Ollie builds a working self-serve agent from scratch, live, and walks through the trade-offs at every fork in the road. You'll see the architectural choices that matter and how fast iteration is the key to success.
We’ll be using Count to build, but the principles are tool-agnostic. If you walk away and build your agent somewhere else, we hope we have helped.
This is Part 1 of a three-part series. It works as a standalone session if you only attend one - but the series gets more valuable as you go.
Frequently asked questions
- What if I can’t make the live session? Sign up anyway - we’ll send the recording within 24 hours, plus all the resources.
- Do I need to be a Count customer? No. We use Count to demonstrate, but the session is tool-agnostic.
- Will this be a Count product demo? No. We’ll be building inside Count because we have to build inside something - but the principles apply whether you build it yourself or buy a different tool.
- Can I attend just one part of the series? Yes. Each session stands alone. But signing up to one gets you all three on the calendar automatically.
Concrete takeaways, not a think piece.
Led by someone who’s actually done the work.

Oliver Hughes
Ollie is the CEO and Co-founder of Count. He started Count to help data teams spend less time building dashboards and more time driving decisions that actually change the business.
Who this is for
- Heads of Data and Analytics leadersEvaluating whether to build or buy a self-serve agent and want a grounded view of what it actually involves.
- Data engineers and analytics engineersAbout to start their first agent project and want to see the full picture before diving in.
- CDOs and data leadersWho want a working mental model before approving the spend.
- Anyone who’s been told ‘we should have an AI agent’And isn’t sure where to start.
Secure your spot.
It’s free.
Oliver Hughes builds a live self-serve AI agent from scratch, explaining key architecture trade-offs and fast iteration you can apply with any tools.
3:00 pm BST / 10:00 AM EDT
