I think what we found was that there was lots of information scattered around, you know, a half dozen or more different systems. And I think the number one challenge I've had as it relates to marketing reporting in, like, every company, every SaaS company that I've worked for is around the unification of the CRM data and the platform usage data. Right? This is such an an important thing to be able to understand who the people you're bringing in are actually engaging with the product. But in the past, you know, it's been, "Oh, okay. We gotta do a request and then, like, pass the data into HubSpot", and it's a whole thing and it's slow and it and and, you know, it really sort of hinders that level of understanding. So I think, like, coming into a situation where there was a data warehouse that had the CRM data, that had the platform data, that I could just start to build charts off of was, like, such a relief to be able to have that level of insight, you know, from from my perspective pretty much from day one. I didn't have to sort of suffer through the, you know, the previous state I've had that Andy and Andy and Adam have have have talked about. So I think that's really, really important. And I think, you know, what existed within the marketing team was there was a lot of, like, really granular reporting. Right? So my performance marketing manager, Olia, she had all of the details of every ad group and all that sort of stuff. But from my perspective coming in, trying to run the team, trying to understand channel performance, it was just I don't it was too granular for me to be able to sort of work with that. What I wanted was something where I could go and I could say, okay. These are the top line numbers across the total funnel. So free trials, meetings booked, you know, opportunities created, new customers, revenue, all that sort of stuff in one place at a total team level and then equally at a channel level. So how is paid search performing this month versus organic referrals versus organic search versus, you know, brand, or whatever it may be. And and, you know, I was able to get to that point pretty quickly. I think, Adam, correct me if I'm wrong. I think maybe I spent half an hour, an hour with you. You sort of explained the metric catalog to me, and sort of the limitations how how everything works. And then I just went off and and built it and, you know, where we had questions sort of sort of tagged you in and got that. So I I found the whole experience, really easy and also, like, really empowering. It was so nice just to be able to, like, build the report that I wanted and, you know, if I wanna change how it looks or see it on a weekly view weekly view instead of a monthly view, like, I am able to do that myself and, you know, I don't have to, like, take out other people's time, doing that. And I think it also has gotten like, the metrics catalog in particular has also gotten me out of the cycle of, you know, it's like the ask and the triage and, you know, that it's gonna take a little while before you can actually get that. Like, I can see what we have. I know that I'm not fully leveraging everything that's there right now. So, you know, at the first line of defense, when I'm trying to find something new, I can go there and look. And and, of course, not everything's gonna be there, but it's it's greatly reducing this sort of, like, you know, perpetual cycle that teams can get into with with their data partners, around, you know, making available. It's it's much less reactive, than than when I've worked in other companies.