Marketing Attribution Canvas

Problem

Marketing attribution remains messy and misleading. Traditional models like first- or last-touch oversimplify complex customer journeys and often skew credit toward high-visibility channels like PPC. This results in data siloes, misalignment between Sales and Marketing, and ultimately poor budget decisions.

Solution

Build flexible, multi-touch attribution models without relying on the data team. Use SQL or no-code blocks to define logic tailored to your funnel, and visualize the full attribution journey in a single source of truth.

Impact

This gives your team a clear, shared understanding of what’s actually driving results and enables faster, more confident decisions about budget and strategy.