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Intruder's Marketing Metrics Map

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Details

Problem

Key platform usage, CRM, and other data was siloed in various tools, leaving it difficult to gain a clear picture of marketing performance and impact.

Solution

Intruder brought metrics into a single metric catalog to allow the marketing team to explore and build their own dashboards.

Impact

Marketing now has a clear picture of overall performance, what's working, what's not, and the customer journey as a whole.