A/B Test
Run a full A/B test within one canvas, including the scope of the experiment, design and then the results, including statistical significance.
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You Shipped That A/B Test Three Weeks Ago. Nobody Remembers Why.
Your growth team just pinged the product channel: "Should we ship the new onboarding flow? The test has been running for two weeks."
Someone asks: "What was the hypothesis again?"
Nobody's sure. Was it to improve activation? Reduce drop-off? Increase time-to-value? The experiment documentation lives... somewhere. Maybe that Notion doc from the planning meeting? Or was it in the Jira ticket?
Someone else asks: "What were the results?"
Your data analyst shares a screenshot from your experimentation platform. Variant B had 6.2% higher conversion. P-value of 0.04. Statistically significant. Ship it?
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